DUSTIN SINGLER

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DUSTIN

SINGLER

DUSTIN

SINGLER

NOT A BRAND GUIDE. NOT A PORTFOLIO. NOT FINAL.

A RECORD OF ASSUMPTION.

A RECORD OF CHANGE.

dustin.singler

01 / PURPOSE

WHAT ARE WE

ACTUALLY

BUILDING?

Blueprint_02 is not a new company, a commercial sub-brand, or an archive retrospective.

IT IS AN AUTHORED POINT OF VIEW.

THE OBSERVATIONS OF A PHOTOGRAPHER.

THE REFINEMENT OF CREATIVE INSTINCT.

It is not bound.

It is not permanent.

It is not finished.

01 / PURPOSE

WHAT ARE WE

ACTUALLY

BUILDING?

Blueprint_02 is not a new company, a commercial sub-brand, or an archive retrospective.

IT IS AN AUTHORED POINT OF VIEW.

THE OBSERVATIONS OF A PHOTOGRAPHER.

THE REFINEMENT OF CREATIVE INSTINCT.

It is not bound.

It is not permanent.

It is not finished.

02 / AUTHORSHIP

EXECUTION +

CURIOSITY.

EXECUTION +

CURIOSITY.

The work begins with understanding what is needed.

Sometimes that is execution.

Sometimes preservation.

Sometimes observation.

Sometimes instinct.

Judgment is knowing the difference.

Do not over-categorize.

Do not get boxed in.

03 / LIGHT

GOOD

LIGHT.

GOOD

LIGHT.

GOOD LIGHT

CHANGES

EVERYTHING.

GOOD LIGHT

CHANGES

EVERYTHING.

Light changes the energy of a place.

It can be the reason to wait.

The reason to move.

The reason a photograph happens at all.

04 / EDITING

IN.

IN.

HOLD.

HOLD.

OUT.

OUT.

ARTIST + COMMERCIAL

ARTIST

COMMERCIAL

NEITHER

05 / THE EYE

LIFE AS IT

HAPPENS.

LIFE AS IT

HAPPENS.

“SIMPLY LETTING

THE STRANGE LITTLE WORLD

YOU ENCOUNTERED BE STRANGE.”

“SIMPLY LETTING

THE STRANGE LITTLE WORLD

YOU ENCOUNTERED BE STRANGE.”

06 / VOICE

“I will run up a mountain to catch the last light.”

“I will run up a mountain to catch the last light.”

“This is what I believe right now.

I’m willing to put it in enormous type.

And I reserve the right to become better than it.”

“This is what I believe right now.

I’m willing to put it in enormous type.

And I reserve the right to become better than it.”

“…so you can also take part in this pursuit of a moment, in pursuit of the good light.”

“…so you can also take part in this pursuit of a moment, in pursuit of the good light.”

Voice fragments. Not slogans.